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Hefty

Ecosave

Periscope, based in sunny (in summer) Minnesota came to us (virtually) asking for our help in creating a 15” and 2x 6” promoting compostable tableware. After our initial excitement had died down, we were relieved to hear that it was going to involve a jam packed jolly animal/insect parade.

Alongside our usual bold and humorous offering we pitched the idea of animating the happy throng over custom built miniature backgrounds… which is great if you’re not in the middle of a global lockdown. Thankfully Boris released us back into the wild and made all of our tableware dreams come true.

We illustrated some nostalgic Fleischer inspired characters, injecting them with OTT emotion and focused on telling our extremely short story, following an ever growing parade, holding aloft this sturdy AND good-for-nature picnic set through lush woodland.

Watch out for Comeback King Worm, Salmon Sandwich Bear and other blink-and-you’ll-miss-it moments in this rather Hefty animation.

Much fun was had by all. More pls.

Watch the making of video:

Credits

Director: Morgan Powell, Neil Kidney

Executive Producer: Neil Kidney

Production Company: Seed Animation Studio

Storyboarder: Andrew Hammond, Yohann Auroux

Design: Dylan King

Animators: Freddie Elsom, Pedro Vargas, Sean Weston, Valérie Galchynska

Clean-up artists: Dominic Anastasi, Jessie Francis, Leroy Ayton

Set build: AMS

Shoot Producer: Lisa Hill

DOP: Tristan Oliver

Music: South