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Turn the Tables

Yelp’s first animated campaign since 2016 celebrates restaurants’ ability to ‘Turn the Tables’ in this fun 60 second film. It features three restaurateurs who managed to turn the unpleasantness of the pandemic into positive, and sometimes selfless, situations – by giving food out to local people and offering opportunities to chefs who were struggling to get by.

We jumped in once they had chosen to lead with 3 of the most inspiring stories, featuring Ketsuda, Glen and Ann. Besides the personalities of these people, we also had rich visual pickings from each of their restaurants. We created a miniature style environment, with larger than life characters, and a device based on the ‘Turn the Tables’ theme where empty cafes turned into thriving spaces.

A big shout out to the team at Yelp for giving us the opportunity to visually develop this from scratch. It’s a rare treat to have such an enthusiastic client! Huzzah!


Director: Seed Animation Studio
Creative Director: Morgan Powell
Executive Producer: Neil Kidney
Producer: Viki Bebok
Production Company: Seed Animation Studio
Design: Roberto Juárez, Akira Le, Morgan Powell
3D: Can Erduman, Ricky e’Sousa, Rik Goddard, Rich Hinchcliffe, Roberto Juárez, Akira Le
Music and Sound Design: Ana Roman
Voice-over: Laura Vandiver

Client: Yelp for Restaurants
Agency: Y! Creative
Creative Director: Joel Kennedy
Associate Creative Director, Copy: Rowena Harris
Executive Producer: Tray Epps
Senior Copywriter: Danny Barry
Senior Motion Designer: Patrick Riggs